DIGITAL TRANSFORMATION • BRAND STRATEGY • GROWTH MARKETING
I build brands,
digital experiences
and growth strategies
that deliver impact.
Digital Marketing & Creative Communications Leader with 20+ years of experience helping startups, nonprofits, healthcare organizations and technology companies accelerate growth through branding, performance marketing, fundraising campaigns, UI/UX design and digital transformation initiatives.
MY STORY
20 Years. Countless Lessons. One Purpose.
My journey didn't begin with a leadership title or a marketing strategy. It began with a passion for creativity and a curiosity about how ideas can influence people.
More than 20 years ago, I started as a designer. I spent countless hours learning how brands communicate, how people connect with stories, and how great experiences can leave a lasting impression. What started as design soon evolved into a much bigger journey through marketing, technology, user experience, and business growth.
As opportunities grew, so did my horizons. Working with organizations and startups across Pakistan, Canada, the UAE, and international markets gave me the chance to learn from different industries, cultures, and ways of thinking. My experience in the Canadian market became a defining chapter, allowing me to contribute to innovative startups, digital products, and growth-focused initiatives that challenged me to think beyond creative execution and focus on measurable business impact.
Over the years, I have helped nonprofits, healthcare organizations, technology companies, and emerging brands turn ideas into results. Whether leading fundraising campaigns, building brands, improving digital experiences, or driving growth strategies, my focus has always remained the same; creating meaningful impact through creativity, strategy, and innovation.
Today, I bring together more than two decades of experience in digital marketing, brand communications, UI/UX strategy, fundraising marketing, and creative leadership. Yet I still approach every new challenge with the same curiosity that started this journey many years ago.
Organizations & Brands I've Contributed To
HOW I CREATE IMPACT
Expertise Backed By Experience & Results
Over the years, I've worked across branding, digital marketing, fundraising campaigns, UI/UX design, and business transformation initiatives. My approach combines creativity, technology, and data-driven decision making to help organizations create meaningful impact and sustainable growth.
My Core Skills
Meta Ads & Performance Marketing
Planning and optimizing Meta advertising campaigns focused on lead generation, fundraising, and business growth. Experienced in audience targeting, conversion tracking, retargeting, and ROAS optimization across multiple industries.
Brand Identity & Graphic Design
Creating impactful visual identities, marketing assets, and brand experiences that build trust and improve recognition. From logos and social media creatives to complete corporate branding systems.
UI/UX & Product Design
Designing intuitive web and mobile experiences through user research, wireframing, prototyping, and design systems. Focused on creating products that improve engagement, usability, and conversion.
AI & UGC Creative Production
Combining AI-powered workflows with UGC-style content to create high-performing ad creatives for modern digital campaigns. Focused on authentic storytelling, creative testing, and conversion-driven content.
❝ Testimonials
"Transformed our entire digital presence. 40% increase in user engagement."
Sarah Chen
CEO, Nexus Labs
"A game-changer for our product within tight timelines."
Marcus Rivera
Product Lead, Vertex
"Exceptional talent. Our conversion rate jumped 28%."
Elena Volkov
Founder, Prism Studio
⎔ Resume
Experience
Director, Marketing & Creative Communications · Variantage Incorp. Canada
- 80+ Canadian startups supported through branding, websites, and digital business launches.
- Delivered WordPress & Elementor Pro websites with domain, hosting, and Google Workspace management.
- Designed UI/UX prototypes using Figma, FigJam, Google Stitch & Google Flow for rapid product validation.
- Managed 10+ concurrent client projects using AI-powered workflows and prompt engineering.
- Collaborated with clients across Canada, Hong Kong, India, Saudi Arabia, Malaysia & the Philippines.
Digital Marketing Manager & Creative Consultant · LRBT - Pak
- Managed $50K+ Meta & Google Ads campaigns, achieving 6x–8.5x ROAS.
- Supported 70+ brands across healthcare, nonprofits, SaaS, startups, B2B & B2C sectors.
- Led branding, UI/UX, fundraising campaigns, SEO, and creative production.
- Increased donor engagement, audience growth, and campaign performance through data-driven marketing.
- Worked with Meta Ads, Google Ads, GA4, Tag Manager, WordPress & Adobe Creative Suite.
Education
MBA in Marketing · PAF-KIET University
MS in Digital Marketing & Artificial Intelligence · Iqra University
Skills
⊞ Portfolio
Web Design
App Design
Branding
✉ Contact
Have a project in mind? Let's build something extraordinary together.
Location
Karachi, Pak
Phone
+92 333 3728450
mediaatif@gmail.com